Social Media Analyst

ABOUT THE NATIONAL HOCKEY LEAGUEFounded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world and is one of the major professional sports leagues in the United States and Canada. With more than 1500 employees across the US and Canada, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey. At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone. WHAT WE EXPECT OF YOUSUMMARYThe NHL is seeking a Social Media Analyst to transform social and digital data into actionable business insights and recommendations that advance our social strategy to inspire deeper fan connection with the League and its Clubs. The Analyst will support the Social Media team and other internal clients by tracking and analyzing data across various social media platforms to both evaluate the success of campaigns and to enhance/refine strategies to align with organizational business goals. To succeed in this role, you must have a strong understanding of the social media landscape as well as a passion and aptitude for turning complex information into easily digested insights. skills and the ability to multitask and meet tight deadlines. The Social Media Analyst will report into the Manager, Social Media Analytics and Insights as part of the NHL’s centralized NHL Research and Insights team. ESSENTIAL DUTIES AND RESPONSIBILITIES Interpret large data sets and distill insights into clear narrativesUse analytics tools to mine social media performance metrics and identify audience trends, content preferences, and platform behaviorsBuild and maintain clear, digestible dashboards and trackers to support editorial and leadership teamsDeliver regular reports on social and video performance, including engagement, growth, conversion, and content KPIsConduct competitive audits to evaluate our presence against industry benchmarks and peersStay up-to-date on platform updates, social media trends, and video consumption habits to inform strategyQUALIFICATIONSKnowledge Areas/ExperienceRequired2+ years of social media analysis and reportingProficiency with social media analytics vendors (MVPIndex, TalkWalker, Zoomph, Emplify, Pendulum, Hootsuite, Ripple Analytics, etc. skills with an ability to prioritize, project-manage, problem solve, and drive progress forward under pressured timelinesIntellectually curious, detail-oriented, highly collaborative and comfortable with technical and non-technical colleagues/stakeholdersStrong written and verbal communication for reporting insights to stakeholders and team membersKnowledge of online marketing strategies, social platform best practices, and digital content ecosystemsAbility to develop compelling story-telling narrative by combining insights across multiple data sourcesConfidently collaborates across teams and functionalities CORE COMPETENCIESThese core competencies reflect the underlying values that are necessary to represent the National Hockey League:AccountabilityAdaptability Communication Critical ThinkingInclusionProfessionalismTeamwork & CollaborationThe NHL offers U. S. about the NHL and our workplace culture. experience/training, market demands, and geographic location. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.