Director, Integrated Marketing

In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen. Job Title: Director, Integrated Marketing Department: Marketing Reports to: Senior Director, MarketingManages: Integrated Marketing team and Performance MarketingCollaboration: Daily collaboration across the marketing team including Marketing Operations, Game Presentation and Creative Design and Production. Overview: Integrated Marketing is the heartbeat of the marketing department, building seamless and connected pathways to fans to drive growth, engagement and conversion. Considering the full marketing mix with a spotlight on digital, social and in-arena, the Integrated Marketing team is responsible for developing and executing detailed marketing plans aligned with the brand strategy. As fan and channel experts, Integrated Marketing understands and implements the best ways to connect with fans based on campaign objectives. Position Summary: The Director of Integrated Marketing is responsible for leading the development and execution of Los Angeles Lakers marketing plans throughout the year.* Responsibilities subject to change based on organizational needs and direction from management. Education: Bachelor’s degree in marketing, advertising or related field; advanced and continuing education preferred Previous Experience: Minimum 10-12 years in marketing, minimum 5 years in brand or integrated marketing building 360 campaigns for high-profile global brands. requirements Ability to balance tactical innovation and continued relevance while embracing a legacy organization Ability to simultaneously manage multiple programs at varying scales with mixed deadlinesExpert content planning and content integration to maximize channels and production while understanding need for bespoke opportunities and continual evaluation of best practicesWorks at both a strategic level as well as operating day-to-day activities Ability to work in a high-energy, fast-paced, dynamic environment and make instant, quality decisions Scrappy, nimble and comfortable managing effectively with changing information without getting stuck Detail-oriented and a logical approach to problem solving A passion for basketball and sports business Physical Demands: N/ALocation: El Segundo (offices M-F), downtown Los Angeles (Crypto. experience and certifications. In addition to those factors, we consider the relative pay of our current employees in similar positions when making a final offer. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.