Senior Director - Communications

POSITION TITLE: Senior Director - CommunicationsEMPLOYMENT STATUS: Full-TimeDEPARTMENT NAME: Communications POSITION FUNCTION:The Big 12 Conference is seeking a dynamic, connected communications professional to lead media strategy for men’s basketball. DUTIES:Serve as the primary contact for Big 12 Men’s Basketball and select Olympic sports, driving a year-round media strategy that elevates the conference’s brand and storytelling. Proactively pitch, place, and secure coverage across national, regional, and industry media, with a focus on sports, business, and lifestyle outlets. Build, maintain, and leverage strong relationships with a wide network of media, including key national basketball reporters and influential voices. Identify and develop compelling storylines that position the Big 12 at the forefront of the college basketball conversation. Own all external communications for assigned sports, including press releases, game notes, feature content, and awards. Coordinate the production of online record books, media notes, NCAA selection committee notes, news releases, statistics compilations and feature content. Coordinate preseason and postseason All-Big 12 polls and teams, weekly awards and specialty awards. Lead media operations and coverage strategy for key events, including Basketball Media Days and the Big 12 Men’s Basketball Tournament. Collaborate with broadcast, content, and social teams to amplify storytelling and maximize exposure across platforms. Support and execute high-impact media moments tied to conference initiatives, milestones, and tentpole events. Supervise/manage one full-time employeeTravel as needed; evening, weekend, and holiday work required. SKILLS & EXPERIENCE:7+ years of experience in sports communications, media relations, or a related field at the collegiate or professional level. experience preferred. Established, extensive network of national basketball, sports business, and lifestyle media contacts. Proven track record of proactively securing top-tier media coverage and driving narrative. Exceptional storytelling instincts with the ability to translate complex or evolving topics into compelling, media-friendly narratives. Strong writing, pitching, and interpersonal communication skills. Deep understanding of the modern media landscape, including how traditional, digital, and social platforms intersect. Brings a positive, high-energy approach with a genuine enthusiasm for college athletics and storytelling. Naturally outgoing and relationship-driven, with the ability to build trust and credibility quickly with media and stakeholders. Maintains a solutions-oriented mindset, thriving in fast-paced environments with a willingness to adapt and take initiative. Strong organizational and project management skills; ability to operate in a fast-paced environment and manage multiple priorities. Proficiency in NCAA Genius Live Stats and StatCrew OR a similar statistical software utilized at the professional level. ABOUT THE BIG 12 CONFERENCE: The Big 12 enters its 30th year as one of the nation’s premier conferences in college athletics under the leadership of Commissioner Brett Yormark. equal opportunity employer. All employees are hired, compensated, promoted, disciplined and evaluated without regard to race, color, religion, creed, gender, sex, age, national origin, marital status, citizenship, genetic information, status as a qualified individual with a disability, military status, sexual orientation, gender identity and/or expression, or any other protected characteristic as established by law. The Big 12 Conference, Inc. strictly prohibits any and all discrimination and harassment based upon an individual’s race, color, religion, creed, gender, sex, age, national origin, marital status, citizenship, genetic information, status as a qualified individual with a disability, military status, sexual orientation, gender identity and/or expression, or any other protected characteristic as established by law.