Senior Manager, Paid Media

WE’D LOVE FOR YOU TO JOIN US! experience, the annual base salary range is $80,000-90,000. ROLE RESPONSIBILITIESDigital Advertising Strategy & Execution Build and manage a holistic paid media strategy across Paid Social, Programmatic, Display, Search and CTV Own planning,execution and optimization of all paid campaigns to deliver revenue, lead volume and fan acquisition targets Translate business priorities across Ticketing, Merchandise, Partnerships and Soccer Operations into channel-specific campaign plans Run a full test-and-learn roadmap covering audiences, creative, copy and conversion flow Manage pacing, budgets and in-flight optimization across all platforms Optimization, Attribution & Measurement Own backend pixel tracking, tagging and campaign attribution across Meta, Google and programmatic partners Evaluate performance through ROAS, CPA, conversion rate, lead quality and attributed revenue Partner with Business Strategy & Analytics to validate data integrity, build reports and ensure consistent measurement Identify drop-offs in the funnel and implement solutions to improve efficiency Reporting, Insights & Forecasting Deliver weekly, monthly and campaign-level reporting with clear insights and next steps Forecast performance, build pacing models and support annual budget allocation Surface trends, saturation points and opportunities to scale spend profitably Present results and recommendations to Marketing leadership and cross-functional stakeholders Manage GA4 event configuration, conversion tracking and attribution reporting to ensure accuratemeasurement across paid channels Channel Growth & Innovation Evaluate and test new platforms, targeting capabilities and technologies Integrate paid programs with the Club’s owned channels (email, SMS, organic social and web) to create cohesive fan journeys Ensure all creative assets are built to platform spec and optimized for performance Partner with Creative, Brand and Content to translate insight into higher-performing assets Cross-Functional Partnership Align closely with Ticketing leaders on on-sale priorities, revenue targets and strategies Work directly with Merchandise on product drops, limited-edition campaigns and Shopify conversion optimization Partner with Business Intelligence and Analytics team to align on reporting frameworks, revenue attribution and audience insights and forecasting models that guide media strategy Partner with Marketing to validate tagging, troubleshoot discrepancies and ensure full-funnel visibility from impression to purchase Support Youth Soccer and Community initiatives through lead-driving media programs Collaborate with the Marketing team on segmentation, tracking and automation Manage external agencies and vendors to ensure best-in-class execution, when needed Adapt quickly as business needs evolve. QUALIFICATIONS:Required Qualifications 5–7 years of experience in paid media strategy, planning and execution Hands-on experience building and optimizing campaigns across Meta (Facebook/Instagram), TikTok, YouTube programmatic ad platforms, and streaming/Connected TV advertising Demonstrated success scaling revenue-driving campaigns, ideally for a sports property, entertainment brand, or agency Hands-on experience with Google Analytics 4 (GA4), including event set up, conversion confirmation and performance reporting Strong understanding of attribution, pixel implementation, tracking and analytics Strong analytical skills with the ability to translate data into actionable insights and recommendations Skilled in audience development, segmentation and full-funnel optimization High operational rigor and comfort managing multiple concurrent campaigns Strong communication skills with the ability to influence internal stakeholders Willingness to work non-traditional hours including evenings, weekends and all home matches Preferred QualificationsBachelor’s degree (BA/BS) preferably in marketing, communication or journalismMinimum three (3) years relevant work experience, preferably with a sports propertyDemonstrated understanding of social media platforms, their unique audiences and how to use them to maximize branding and marketing effortsProficiency in Photoshop, Adobe Premiere, and Microsoft OfficeExcellent writing and proof-reading skills, including superior attention to detail, a strong handle of grammar, punctuation and voiceTeam player who strives to help the club achieve key business objectives, including driving value for corporate partners, creating ticket sales and merch opportunities, and promoting broadcast tune-in – while maintaining maximum exposure with minimal invasiveness into fan timelines/feedsAbility to multitask, prioritize and problem solve, and manage time effectively within a fast-paced environmentIn-depth knowledge of analytics software, content management systems and SEO toolsAbility to strive under pressure and in tight deadlinesProactive thinker who brings creativity to the job every dayWillingness to work flexible hours, including nights and weekends when neededAbility to take ideas from concept to executionExcellent organization skillsProven experience in collaborating with peers across departments to brainstorm, create and execute on-brand contentPREFERRED QUALIFICATIONS: Bachelor’s degree in marketing, business, analytics or related field Experience with programmatic DSPs, CTV platforms, Ticketmaster One, Shopify and/or Salesforce Marketing Cloud Experience inside a sports team or fast-paced, high-growth environment Familiarity with media mix modeling, incrementality testing and CAC/LTV frameworks Proficiency in Adobe Creative Cloud a plus If you meet the above qualifications and are ready to take on the challenge of leading our professional soccer club to success, we want to hear from you. experiences bring new ideas and perspectives. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.