Vice President of Sales, Pro Shop Media

TITLE: Vice President of Sales, Pro Shop Media LOCATION: Pro Shop has offices in Los Angeles, California and New York City, New York. The VP will ideally be in one of these locations. COMPANY OVERVIEWAt Pro Shop, we seek to super-serve golf fandom by blending golf and culture together. Our vision is to engage, empower, and grow the global golf community through innovative storytelling and a curated selection of products and services. We will combine golf media, production and commerce businesses, aiming to be the ultimate destination for golf enthusiasts of all ages, backgrounds, and skill levels, where they can immerse themselves in the essence of the sport. ABOUT THE ROLEWe are looking for a VP of Sales who has established relationships with media decision makers at major brands in the U. S, and a track record of success; a professional and articulate self-starter with a strong knowledge of digital/social media who is passionate about golf. We’re looking for this individual to lead and scale our revenue function. This role will own the end-to-end sales strategy, manage and develop a growing team, and serve as a key partner to leadership in shaping how we bring our offerings to market. This is a player-coach role: you’ll lead from the front—personally driving key deals and relationships—while building the structure, processes, and team needed to support our next phase of growth. RESPONSIBILITIES Revenue Ownership & StrategyOwn and deliver against company revenue targets, with accountability for pipeline health, forecasting accuracy, and overall sales performanceDefine and evolve our sales strategy, including segmentation, pricing/packaging feedback loops, and go-to-market approachPartner cross-functionally with Marketing, Production, and Leadership to align on revenue opportunities and business prioritiesTranslate company goals into actionable sales plans and clear performance metricsTeam Leadership & DevelopmentManage, coach, and develop a team of 3 sellers, with a focus on performance, accountability, and career growthBuild and execute a hiring plan to scale the sales team over time, ensuring we bring in high-quality talent aligned with our cultureEstablish clear roles, responsibilities, and quotas across the teamCreate a high-performance, collaborative sales culture that balances autonomy with accountabilitySales Operations & InfrastructureImplement and refine sales processes, tools, and reporting to improve efficiency and visibilityOwn pipeline management and forecasting, ensuring leadership has a clear view into revenue performanceIdentify gaps in the current sales infrastructure and build scalable solutionsClient Leadership & Deal ExecutionLead high-value and strategic deals from initial outreach through closeBuild and maintain senior-level client relationshipsBring a deep understanding of the media, production, and IP landscape to shape compelling, customized partnershipsQUALIFICATIONS8–12+ years of sales experience, with a meaningful portion in media, production, or IP-driven businessesProven experience managing and scaling high-performing sales teamsStrong track record of hitting and exceeding revenue targets in a complex, multi-entity or non-traditional business environmentExperience operating in a player-coach capacity—comfortable both closing deals and leading teamsStrategic mindset with the ability to zoom out and shape direction, while also executing at a high levelStrong communication and leadership skills, with the ability to influence across all levels of the organizationBENEFITSCompetitive salary and compensation packageStock optionsComprehensive health, dental, and vision insuranceFlexible work hours and remote work optionsOpportunities for professional development and career advancementDynamic and collaborative work environment with a culture of innovation and impact We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.