Vice President, Digital & Ecommerce

In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen. OverviewOverview:Six Flags Entertainment Corporation is one of the world’s largest regional theme park operators, delivering millions of guest experiences annually across North America. experience strategy across all parks and channels. This role owns the brand’s digital front door—including sixflags.com, the mobile app, ecommerce platforms, guest account systems, CRM integration, digital marketing enablement, and product delivery across ticketing and sales channels—with a focus on driving revenue growth, improving conversion, deepening guest engagement, and enabling data-driven decision-making. Operating at the intersection of technology, marketing, revenue management, operations, merchandising, analytics, and finance, the VP will lead an ambitious digital roadmap that supports admissions, season passes, memberships, in-park spending, and ancillary products. Responsibilities:Digital & Ecommerce Strategy• Define and execute the enterprise digital commerce strategy, partnering with Marketing, Revenue Management, Technology, Operations, Finance, and park teams to support ticketing, memberships, season passes, in-park purchases, and ancillary revenue streams. experience across web, mobile app, email, CRM, onsite integrations, and distributed sales channels.• Accountability for digital performance, including conversion, average order value, attach rates, product performance, and lifetime guest value, in close partnership with our Commercial team. Ecommerce Merchandising & Product Delivery• Define and execute the ecommerce merchandising strategy for Six Flags’ brand website, mobile app, ticketing/sales platform, and related digital commerce channels.• Set the strategic direction for centralized digital content implementation across sixflags.com and the mobile app, ensuring accuracy, consistency, speed to market, and guest relevance.• Lead strategy and prioritization for centralized product delivery responsible for building and maintaining products sold through ecommerce ticketing, in-park POS, and distributed channels. Platform Ownership & Optimization• Lead end-to-end ownership of ecommerce platforms, mobile applications, guest account systems, and supporting digital tools. experience.• Partner with IT and vendors to ensure platform scalability, uptime, security, PCI compliance, and data integrity. Guest Experience & Personalization• Ensure seamless integration between digital platforms and park-level operations to enhance both pre-visit planning and the on-property experience. experience across the customer journey and specific email / push / SMS campaigns. Analytics & Data-Driven Decision-Making• Establish robust digital analytics, dashboards, KPIs, and executive reporting to measure performance and inform strategic decisions.• Own web and ecommerce analytics and reporting, including GA4/GTM implementation and governance, and translate insights into action.• Partner with finance and analytics teams to forecast digital revenue, evaluate ROI, and recommend improvements that drive revenue, engagement, and guest satisfaction. Leadership & Cross-Functional Collaboration• Build, lead, and develop a high-performing centralized ecommerce, product development and content team, fostering accountability, innovation, collaboration, and continuous improvement.• Serve as a strategic partner to Marketing, Revenue Management, Operations, IT, Finance, Park Leadership, and external partners.• Influence enterprise strategy and provide executive-level insights, recommendations, and performance updates to senior leadership. Vendor & Budget Management• Manage strategic vendor relationships supporting ecommerce, digital marketing, payments, mobile technology, analytics, testing, and platform capabilities. experience touchpoints across the portfolio. This role sets the strategic direction, operating model, and performance standards for ecommerce, mobile applications, digital guest accounts, CRM integration, product commercialization, personalization, experimentation, and conversion optimization, influencing both pre-visit and in-park revenue generation. The position has a material impact on total company revenue, guest acquisition and retention, and brand perception, directly supporting ticket sales, season pass and membership growth, ancillary spend, and long-term guest lifetime value. Through data-driven decision-making, platform optimization, roadmap prioritization, and cross-functional leadership, the VP drives measurable improvements in conversion, yield, engagement, reliability, and guest satisfaction while ensuring scalable, secure, accessible, and resilient digital platforms that support peak seasonal demand across multiple park locations. QualificationsQualifications & Experience Required:• Bachelor’s degree in Business, Marketing, Digital Media, Technology, or a related field. Responsibilities:This position is responsible for leading, developing, and providing strategic direction for centralized digital, ecommerce merchandising, digital content, product delivery, analytics, and related partner/vendor teams as assigned. The role is expected to establish clear goals, performance expectations, operating rhythms, and development plans that support enterprise digital priorities.