Paid Media Digital Marketing Specialist

In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen. The Digital Marketing Specialist is responsible for coordinating all Anaheim Ducks online advertising to effectively maximize ticket sales revenue, data acquisition, fan engagement and lead generation.​ ResponsibilitiesExecute paid digital advertising campaigns including but not limited to paid social media, ctv, and google adsMaintain the paid media budgetProvide support for revenue generating campaigns and branding/fan engagement promotionsWork with vendors to develop and optimize online advertising campaigns (display, Spotify, ctv, SEM, Performance Max) for Ducks and Honda Center Premium Seating productsMonitor creative placement and ROI to maximize the advertising investmentEnsure that all sales and marketing messages are delivered in a timely mannerWork with New Media department on the tracking and development of campaign landing pages and the trafficking of promotional/sales messages on the Ducks mobile app, websites, and other internal assets Work with Social Media Producer and Digital Content Producer to develop campaigns to support sales initiatives, merchandise, and other marketing efforts on social sites Track best practices from other teams and companies in digital marketing and advertising spacesLiaison with Ticketmaster to maximize the use and performance of TM’s marketing assetsAssist the Director of Digital Marketing & Analytics with the team’s analytical efforts, including pointing out trends and outliers in the consistent reportingAssist with Ducks and Honda Center marketing initiatives as requested, including select Anaheim Ducks promotions at Honda Center and in the communityPerform other projects as assignedQualificationsBachelor’s Degree in a related fieldMinimum of 2-3 years of experience in paid advertising, digital marketing or related field Experience in placing advertisements, paid social media, google ads and other platformsExperience in advertising reporting, ad creative, and ROI trackingPrior experience with lead generation and nurturing, marketing automation, email marketing, basic html editing, landing page development, surveys, forms, social media, and campaign reportingUnderstanding of display, SEM strategies and best practicesUse Excel and other reporting tools to organize and visualize campaign planning/reportingMust possess strong organizational skills, be self-motivated and creativeKnowledge of lead generation and nurturing, marketing automation, email marketing, basic html editing, landing page development, surveys, forms, SMS, social media, and reporting a plusKnowledge of Adobe Photoshop a plusKnowledge of hockey a plus Flexible schedule with the ability to work nights and weekends as requiredAble to communicate effectively, both orally and in writing Knowledge, Skills and ExperienceEducation - Bachelor's DegreeExperience Required – 2+ YearsThis position is on-site. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.