VP, Consumer Products

In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen. Position: VP, Consumer ProductsReports to: Interim President, Business Operations Location: White Plains, NY (Hybrid)ABOUT THE UFLThe United Football League (UFL) is the premier professional spring football league, powered by the visionary leadership and investment of Mike Repole and Impact Capital, RedBird Capital Partners, FOX, Dany Garcia, Dwayne Johnson, and ESPN. experience for players, fans, and partners alike. The league currently features eight teams and is focused on building the next era of spring football, with expansion planned for 2028 and beyond. ABOUT THE ROLEWhere Sports, Culture, and Commerce Collide—Build the Future of Fan Retail. experiences. You will lead the evolution of a fast-growing e-commerce business, driving innovation in digital merchandising, fan engagement, and omnichannel commerce. This is a rare opportunity to build and scale a modern consumer products engine inside a dynamic, event-driven sports league with national reach and passionate fanbases. The VP, Consumer Products is responsible for leading the overall strategy, performance, and evolution of the UFL’s consumer products and e-commerce business. experience, and revenue growth. WHAT YOU WILL DOEnterprise E-Commerce & Fulfillment Manage P&L for shop.theufl.com and consumer products e-commerce business, driving revenue growth, gross margin expansion, and profitability targets. Define and execute the long-term strategic roadmap for digital retail, including platform evolution, customer experience innovation, and omnichannel expansion. Establish quarterly and annual business plans, forecasting models, and performance benchmarks aligned with league commercial objectives. Oversee e-commerce operations including order management, fulfillment coordination, inventory flow, and customer service experience. Ensure seamless integration between backend systems, fulfillment partners, and customer delivery expectations. Proactively manage fulfillment risks, shipping delays, and operational disruptions while maintaining high customer satisfaction standards. Digital Merchandising & Product StrategyLead end-to-end digital merchandising strategy including product assortment planning, SKU optimization, pricing strategy, and seasonal collections. Oversee product lifecycle management from creation through launch, ensuring timely execution of all product drops, including high-volume and time-sensitive campaigns. Direct promotional strategy including discounting architecture, promotional calendar, and testing frameworks to maximize conversion and revenue. Marketing, CRM & Fan EngagementLead CRM, lifecycle marketing, and retention strategies to drive repeat purchases, loyalty, and fan engagement. Partner with marketing and brand teams to develop integrated campaigns, content calendars, and storytelling initiatives tied to league moments and seasonal activations. Leverage customer data, segmentation, and behavioral analytics to personalize fan experiences and increase lifetime value. Own the customer journey across shop. experience across site navigation, content, and conversion funnels. Lead strategic development of homepage, landing pages, featured shops, and campaign-driven site experiences aligned with marketing and inventory priorities. Oversee digital analytics and customer insights to continuously optimize traffic, engagement, conversion rates, and retention. Work closely with Team markets to align localized retail strategies and event-based merchandise drops. WHAT YOU WILL BRINGThe qualifications listed below represent the credentials necessary to perform the essential functions of this position. experience in consumer products, e-commerce, retail, merchandising, or digital commerce at scale. Deep expertise across digital commerce, merchandising strategy, lifecycle marketing, and omnichannel retail. Demonstrated ability to operate at the intersection of sports, entertainment, media, or culturally driven consumer brands strongly preferred. Sophisticated analytical and financial acumen with the ability to translate data into strategy and execution. Experience leading enterprise transformation, platform modernization, or rapid commercial scaling initiatives. Comfort operating in fast-paced, event-driven environments with seasonal peaks and real-time commercial execution. OTHER DUTIESPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. responsibilities, and activities may change at any time with or without notice. ADDITIONAL DETAILS This role operates in a hybrid work environment, with an expectation of in-office collaboration 2-3 days per week. Prolonged periods of sitting at a desk and working on a computer. Moderate Travel (>30% travel): as determined by the business, including attending select games and UFL events. Travel increases while in-season. Ability to work a flexible schedule inclusive of weekends, nights and holidays required. Must be able to lift 15 pounds at times. Other duties as assigned by the Interim President, Business Operations COMPENSATIONThe salary range for this position is $200,000 - $230,000. qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position. EQUAL EMPLOYMENT OPPORTUNITY STATEMENTThe UFL maintains a strong policy of equal opportunity in employment. benefits, and terminations.