Senior Director, Ticketing and Premium Seating Analytics

ABOUT THE NATIONAL HOCKEY LEAGUEFounded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world and is one of the major professional sports leagues in the United States and Canada. With more than 1500 employees across the US and Canada, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey. At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone. WHAT WE EXPECT OF YOUSUMMARYThe Senior Director will lead the NHL’s analysis of leaguewide primary ticket sales, secondary market ticket sales, and premium seating leases/rentals. The Senior Director will build models, create visualizations, and identify relevant trends. The Senior Director will communicate with other internal stakeholders, as well as ticketing, premium, and business analytics personnel at the 32 Clubs. The Senior Director will manage existing personnel while collaborating with the Group Vice President, Strategy & Analytics and the Director, Club Ticketing & Premium Seating. ESSENTIAL DUTIES AND RESPONSIBILITIES Analyze League and Club data to provide insights and analysis of ticketing growth opportunities and consumer trendsLead the NHL’s efforts to better understand Club primary ticketing trends via the League’s BLADE primary ticketing integration projectCreate and maintain Tableau dashboards for leaguewide reporting and Club-specific analysisAssist the Senior Manager, Ticketing Strategy and Analytics with improving and monitoring the primary and secondary ticket data flows from external sourcesContribute to the League’s ticketing strategies to drive revenue via tentpole eventsImplement robust quality control processes and guardrails around all ticketing dataBuild partnerships with business leaders internally and at the 32 Clubs to further embed ticketing analytics into strategic planningAssist with planning and execution of specific sessions at the NHL Ticketing Workshop and the NHL Business Strategy & Analytics WorkshopQUALIFICATIONSKnowledge Areas/ExperienceRequired12+ years experience in a similar analytics rolePrevious experience in the sports industry, including familiarity with ticketing dataSignificant experience with SQL, Python (or similar language), Tableau, and ExcelExperience maintaining and querying data in a data warehouseProven ability to derive a narrative and create actionable next steps from data-driven insightsExperience delivering presentations to sports industry executivesGeneral knowledge about sports ticketing trendsPreferredExperience with building data science models (regression, clustering, neural networks, etc. skillsCORE COMPETENCIESThese core competencies reflect the underlying values that are necessary to represent the National Hockey League:AccountabilityAdaptability Communication Critical ThinkingInclusionProfessionalismTeamwork & CollaborationThe NHL offers U. S. about the NHL and our workplace culture. experience/training, market demands, and geographic location. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.