Director, Marketing

In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen. Position: Director, Marketing – Full Time/Exempt Department: Marketing Reports to: Senior VP, Marketing Location: Arizona Cardinals (Tempe, AZ) NOTE: Starting 2028, this role will be based at the new Arizona Cardinals Training Facility in north Phoenix, AZ. Format: In-person Note: Applicants must be authorized to work for any employer in the U. S. We are unable to sponsor or take over sponsorship of a student or employment Visas (including, but not limited to F-1, M-1, J-1, H-1B, OPT and/or CPT programs, etc.). Cardinals Organizational Summary: The Arizona Cardinals Football Club is a professional football team within the National Football League (NFL). We compete in the National Football Conference (NFC) West division and call State Farm Stadium, in Glendale, Arizona, our home. As one of the oldest pro football franchises in the U. S. about the Arizona Cardinals and see what’s happening here. responsibilities including, without limitation, to the following: Campaign Strategy & Execution Own end-to-end execution of integrated marketing campaigns (briefing through launch and recap) for assigned audiences and strategic initiatives Build clear, compelling marketing plans, presentations, and post-campaign recaps with actionable insights and recommendations Translate fan, audience, and performance data into optimizations that improve reach, engagement, fan growth, and revenue Partner cross-functionally with creative, analytics, and key stakeholders to ensure high-quality, on-brand execution Manage agency partners and internal teams to deliver campaigns on time and at scale Lead planning and execution of NFL initiatives and tentpole programs, including Hispanic Heritage Month, Salute to Service, and other league-wide campaigns Audience & Growth Initiatives (Core Focus) Lead marketing strategy and execution for priority audience segments, including multicultural, youth, women, and international growth audiences Oversee community, foundation, retail, and brand activations tied to these audiences Align storytelling, content, and campaigns to drive measurable fan engagement, growth, and revenue Multicultural Marketing & International Growth Lead Hispanic marketing strategy locally and across Mexico and Canada through the NFL’s GMP program Integrate multicultural storytelling and audience insights into broader marketing initiatives Track, analyze, and report on campaign performance, including fan growth and revenue impact Support digital and social strategy for key audience segments Oversee international fan clubs and related content initiatives, including newsletters and campaigns Partnerships & Revenue Identify and support partnerships that drive revenue growth and brand impact Collaborate with the Partnerships team on co-branded marketing opportunities Partner with the Ticket Sales team to develop incremental ticket sales initiatives for groups, theme nights, and special events Retail & Merchandise Lead planning and execution of retail marketing initiatives alongside retail partner Fanatics, including promotional calendars, in-store activations, signage, and merchandise-driven brand campaigns Identify opportunities to grow brand visibility, audience relevance, and merchandise sales Project Management, Collaboration, & Leadership Develop briefs, timelines, and workflows to ensure on-time and on-budget delivery Partner cross-functionally with Ticketing, Partnerships, Community, and Marketing teams Align initiatives with broader business objectives and fan growth strategies Lead, mentor, and develop team members and external partners Delegate effectively while maintaining strategic oversight and accountability Other duties and projects assigned Qualifications/Requirements Education: Bachelor’s degree in marketing, sports management, or related field Experience: At least seven (7) years of full-time, professional progressive experience in marketing, brand strategy, audience development, or integrated campaign management Proven track record of leading targeted marketing initiatives that drive measurable business results, fan growth, engagement, and revenue impact Strong experience developing integrated marketing plans, executive presentations, campaign briefs, and post-campaign recaps with actionable insights Demonstrated ability to translate data, fan insights, and performance analytics into strategic recommendations and campaign optimizations Experience managing budgets, timelines, agencies, and cross-functional stakeholders in a fast-paced environment Proven success managing multiple high-priority projects simultaneously while maintaining strong attention to detail and operational excellence Experience leading multicultural and/or international marketing initiatives preferred Sports, entertainment, live events, or consumer brand marketing experience strongly preferred Strategic thinker with a strong balance of creative vision, operational rigor, and executional excellence Experience supervising and supporting the professional growth and development of full-time colleagues Exceptional communication, storytelling, and presentation skills, with the ability to influence stakeholders at all levels Strong understanding of audience development, fan engagement, and integrated marketing strategy Highly organized with strong project management, prioritization, and problem-solving abilities Data-driven and results-oriented, with the ability to analyze performance metrics and optimize campaigns accordingly Collaborative and team-oriented, with strong cross-functional relationship-building skills Ability to thrive in a fast-paced, high-accountability environment while managing multiple priorities simultaneously Self-starter with a proactive mindset, sound judgment, and strong attention to detail Fluent in Spanish preferred but not required Ability to effectively work in a fast-paced environment with multiple competing priorities that require strong project management, decision-making capabilities, and flexibility Flexibility to work evenings, weekends, and holidays; hours may vary depending on business needs. Benefits and Perks include, but are not limited to: Health, Dental, and Vision Insurance options; effective the first day of hire 401 (k) retirement option with employer match contribution Paid Time Off Accruals (including sick time accruals) Paid Time Off for most Federal holidays Time off for Maternity, Paternity, Military, and Bereavement MDLIVE: 24/7 medical support Flexible Spending Accounts (FSA) & Health Care Saving Account options Discounts on Cardinals gear & paraphernalia Tuition reimbursement & Professional Growth opportunities Daily free lunch Complimentary season tickets Subsidized gym memberships The Arizona Cardinals Football Club is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.e Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.