Director of Marketing | Full-Time | Pueblo Convention Center

In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen. OverviewThe Director of Marketing will orchestrate the execution of strategy and tactics that amplify our brand. Benefits for Full-Time roles: Health, Dental and Vision Insurance, 401(k) Savings Plan, 401(k) matching, and Paid Time Off (vacation days, sick days, and 11 holidays) This position will remain open until May 1, 2026. ResponsibilitiesIdentify, develop and evaluate marketing strategy, based on knowledge of established objectives and market characteristics including expansion of digital channels through customer engagement. Develop, implement and evaluate marketing strategy to promote concerts/shows and venues at both Pueblo Memorial Hall and the Pueblo Convention CenterDevelop and execute marketing plans to promote all artists/tours coming to both the Pueblo Memorial Hall and the Pueblo Convention Center Enhance existing promotional initiatives and develop new marketing programs and initiatives to maximize ROI such as third party partnerships, new media avenues, etc. Participate in the development and implementation of annual marketing goals, objectives, and management of department budgetDirect the hiring and training of marketing staff members and oversee their daily activities, including graphic design, in accordance with company policy and addressing complaints and resolving problems as needed. Negotiate contracts with media and promotion partnersManage internal marketing assets for all events including but not limited to marquees (digital billboards), in-arena digital video boards and ticket giveaways, LED ribbons, posters and moreCreate, plan and implement repeatable revenue generating concepts and processes. Interpret the venue customer experience to be measured. Responsible for measuring, reporting and achieving performance against agreed upon service levels and ROIsServe as press contact, write and distribute all press releasesMonitor social media networks; administer the scheduling of posts and respond and communicate with fans directlyCreate collateral materials such as print and digital ads, promotional pieces, posters, schedules, calendars and various brochures from concept to completionManage and coordinate all marketing, advertising and promotional activities including development of marketing plans. Research, analyze and monitor industry factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized. Plan and oversee the Pueblo Convention Center and Memoruial Hall advertising and promotion activities including print, electronic, and digital outlets. This includes full-cycle production including but not limited to writing all ad copy; working with outside advertising agencies on ongoing projects; working and creating graphic design, print, and layout of promotional materialsLeverage sponsorship opportunities to increase brand awareness and synergiesDevelop self-produced revenue generating eventsOversee ongoing website maintenance, updates and content, as well as social media postings, and online advertising. Analyze marketing efforts and adjust efforts based on learnings, trends, and activityRecommend changes in basic structure and organization of marketing group to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunitiesCreate social media campaigns to engage customers, vendors, sponsors and community, collect data and generate awareness for new items and specialsStandardize reporting of digital marketing campaigns using Google Analytics to track revenue and KPIsProvide thought leadership, data analysis, and strategic focus to our marketing communications, customer experience strategies and brand management. Maintain knowledge of trends/best practices and influence the business, project teams and peer groups to constantly innovate and align around an integrated strategy. Leverage strong research and analytical skills analyze data and inform management on key perceptions and trends to drive strong decision making. Drive the completion key deliverables with strong attention to time, quality, impact and style. Partner with web development team to direct site features, design and goals focusing on customer engagement. Other duties as assigned. QualificationsBachelor’s Degree or better from an accredited college or university with major coursework in marketing, public relations, business administration or other related fieldMinimum of 5-7 years of increasingly responsible experience in sales and/or marketing required, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facilityKnowledge of marketing and advertising/sponsorship program developmentKnowledge of Public RelationsKnowledge of Website maintenanceKnowledge of federal, state and local regulations Demonstrated proficiency in Microsoft Office applications and word processing, spreadsheets, database, presentation, graphic design, PowerPoint and Internet softwareProficiency with publishing software such as Microsoft Publisher, Illustrator and Adobe PhotoshopProficiency with media buying and promotionsAbility to travel as requiredAbility to work nights and weekends as required Ability to work with wide array of client groups, vendors and business partners enterprise-wideInstruct and assist current vendor community with social media marketing strategies for their individual business locations on the fairgroundsAnalytical skills to forecast and identify trends and challenges using website analyticsBasic computer proficiency: Outlook, Excel, Word, and PowerPointExcellent verbal and written communication skillsMust be able to project a professional manner and appearance, and communicate effectively with clients, senior management, staff and the general publicWorking knowledge of mobile, POS and payments to digital menu boards, guest apps and loyalty systemsDigital expertise with various digital channels including website optimization, social media, and data acquisition. An entrepreneurial spirit and an internal motivation that inspires others to think more and do moreCreativity skills that inspire brand loyaltyInnovator with increasing per caps and generating profitabilityA passion for building success that can be measured with dataA results-driven leader who thinks in terms of ROIDemonstrated experience influencing peers and leadership teamsAbility to operationalize a strategyFlexible skill set that can be applied across a variety of relationships/situationsDemonstrable track record of successFamiliarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.