Director of Marketing, Events

Director of Marketing, EventsFunatix Events — Bismarck, ND (Full-Time | Leadership | On-Site)About Funatix EventsFunatix Events is a rapidly growing live events, sports, and experiential entertainment company based in Bismarck, ND. We produce and manage some of the region’s most iconic and high-impact events — including Mandan Rodeo Days, The Bismarck Marathon, Red, White & Boom, numerous corporate festivals, statewide celebrations like the ND Governors’ Cup, and a full slate of immersive community activations at the historic Bismarck Depot. Our mission is simple: Create unforgettable, community-rooted experiences that bring people together. Experience Obsessed, Positive Energy, Innovate Constantly, Community Minded. Position OverviewFunatix Events is seeking an experienced Director of Marketing, Events to lead all marketing, communications, digital strategy, and ticket sales initiatives across our event portfolio. This is a senior leadership role responsible for managing a high-performing internal team (Marketing Manager + Communications Manager), developing data-driven growth strategies, and owning the marketing results for some of North Dakota’s most recognizable events. The Director of Marketing sits on the organizational leadership team and plays a central role in brand strategy, ticket revenue, audience expansion, sponsor value amplification, and the overall attendee experience. Key ResponsibilitiesDepartment Leadership & Team ManagementLead and mentor the marketing and communications team (2 direct reports)Drive clarity and accountability within the marketing departmentAlign marketing strategy with company goals, leadership priorities, and revenue targetsCollaborate cross-functionally with Sponsorship, Ticketing, Operations, and Executive LeadershipAudience Growth, Ticket Sales & Campaign StrategyOwn all ticketing-related marketing strategy for 30+ annual eventsDevelop segmentation strategies and targeted campaignsCreate and optimize promotional offers, group packages, and value-driven fan experiencesBuild annual marketing calendars and event-specific launch plansDigital Marketing & Paid Media ExecutionOversee all email, SMS, digital advertising, geotargeting, retargeting, and paid socialManage creative direction and asset briefs for design and video teamsEnsure unified brand voice across social, web, advertising, and on-site channelsBuild and improve the digital customer journey (awareness → conversion → retention)Content, Brand & CommunicationsDevelop and maintain a strong, cohesive brand identity for Funatix EventsOversee messaging, tone, creative storytelling, and content productionDirect public communications and event messaging (scripts, announcements, PR alignment)Website, App & CRM OversightManage digital platforms, website updates, UX flow, and event landing pagesEnsure accurate, up-to-date, conversion-optimized event informationMaintain clean, organized customer databases with effective tagging and segmentationAnalytics, Insights & ReportingTrack, measure, and report on campaign performance and ROIUse analytics tools (GA4, Meta Ads, URL tracking, dashboards) to drive decisionsForecast attendance trends and provide recommendations to leadershipEvent Support & Brand RepresentationAttend and support major Funatix events (nights/weekends as needed)Represent the brand publicly at events, media engagements, and community partnershipsWhat We’re Looking ForAn exceptional leader who brings:Experience5+ years in marketing leadership (events, sports, entertainment, tourism, or consumer brands preferred)Proven success driving ticket sales, digital engagement, and measurable audience growthDirect experience managing people, delegating effectively, and developing talentSkillsStrong command of CRM/email platforms, segmentation, and automationExpertise in paid media (Meta, Google, TikTok, display)Strong writing, creative direction, and storytelling abilityHigh-level proficiency with analytics tools and performance reportingKnowledge of AI platforms and automationsAdobe Creative Suite, Canva experience is a plusAbility to work fast, adapt quickly, and manage multiple deadlinesTraitsBuilder mentality — you create systems, processes, and standardsStrategic thinker who can also executePositive, energetic, collaborative, and solutions-drivenPassion for community and live event experiencesCompensation & BenefitsCompetitive leadership-level salaryHealth insurance401(k) with company match (after one year with the company)Flexible PTOOpportunities for professional developmentAccess to major North Dakota events and experiences