Marketing Automation Coordinator

TITLE: Marketing Automation CoordinatorPOSITION TYPE: Full Time, Non-ExemptCOMPANY: Sharks Sports and Entertainment, LLCLOCATION: SAP Center, San Jose, CAREPORTS TO: Marketing Platforms ManagerPOSTING DATED: February 3, 2026Pay Range: $32. skills, work experience, market demands and primary work location. The base pay range provided is subject to change and may be modified in the future. Position OverviewThe Marketing Automation Coordinator is part of our Integrated Marketing group and supports our vision to pioneer the future of sports and entertainment. Under the direction of the Marketing Platforms Manager, this role will support the design and deployment of San Jose Sharks, SAP Center at San Jose, Sharks Ice facility, and San Jose Barracuda marketing communication campaigns (including email, SMS, and app messaging) and data capture initiatives. This position will also be involved in campaign analysis and reporting and the creation, development and execution of Integrated Marketing campaigns. The role will work closely within Integrated Marketing and our Business Intelligence group to maximize the functionality of our current marketing automation workflows, execution and technology, while also suggesting areas of improvement and innovation. Responsibilities:Compose and execute email marketing and SMS messaging campaigns to communicate key information to targeted audiences and support revenue growth across all properties. Own and maintain marketing communication calendars with key stakeholders across Sharks Sports & Entertainment, including the Sharks, SAP Center, Sharks Ice, Barracuda, Tech CU Arena, and other organizational initiatives. Support the development and optimization of omni-channel lifecycle and automated customer journeys, including onboarding, retention, re-engagement, and event-driven communications. Analyze and report on campaign performance, including conducting A/B tests to validate hypotheses and deliver actionable insights that inform future campaigns, segmentation, and journey strategies. Ensure effective fan communications and enhance the overall fan experience through elevated, engaging, and relevant marketing and service messaging across all fan touchpoints. Work within and across all Sharks Sports & Entertainment departments to assure a timely and accurate delivery of communications, ensuring consistency in brand voice and messaging. Develop copy and proofread communications for clarity, quality, grammar, and spellingImprove and enrich the Sharks Sports & Entertainment marketing databases with cross-organizational lead generation and growth initiatives. Build customer segmentation and prospect lists for campaigns based on multiple persona criteria. Assist in Integrated Marketing campaign concept ideation, development, strategy, execution, and analysis. Partner with Business Intelligence to help maintain database quality, including marketing subscription lists, customer records and updates, identifying data gaps, data appends, and data hygiene processes such as NCOA and Do Not Call compliance. Availability to staff gamedays, shows, and/or ancillary events for promotional activations. Other Tasks and Projects as business dictates and requires. RequirementsAbility to sit, stand and utilize a computer for extended periods of timeCommunicate via phone and email with a variety of individualsAbility to bend at the waist, reach overhead and lift up to 15 lbs with or without accommodationPhysically navigate stairs and catwalks at SSE facilities during normal work hours and events with or without accommodationAbility to work occasional extended hours including nights, weekends, holidays (all with advance notice)May be required to travel to other company locations May be required to attend conference, events, and training sessions within Bay Area or in- or out-of-state locations. What We OfferCompetitive compensation (base salary and variable incentive plan)Medical/Dental/Vision/Flexible Spending Accounts (all LGBTQ+ friendly)Pretax Transportation Benefit401K (pre-tax and Roth options)Generous Paid Time Off PolicyMinimum of 10 Paid Holidays and Wellness Days per yearComplimentary or discounted sports and concert ticketsOther League & partner discountsCentral office location in downtown San Jose at the heart of Silicon Valley; convenient access to Caltrain, VTA, major freeways and free parkingAn inclusive culture which values diversity of background and a passion to improve our SSE’s commitment to change with impact on our community and industryPotential for flexible scheduling and telework opportunitiesAccess to on-site EV charging stations on non-event daysThis position is not eligible for U. S. work authorization sponsorship. Summary: Born in 1991, Sharks Sports and Entertainment (“SSE”) has grown into a multi-faceted organization that includes the SAP Center, the NHL San Jose Sharks, the AHL San Jose Barracuda, the Tech CU Arena, three Sharks Ice facilities, and the non-profit Sharks Foundation. experience is non-negotiable in everything we doA – Appreciate others for their diversity and opinions M – More risk leads to more rewards and expands our comfort zonesT – Trust that all teammates have the best intentionsE – Empower all teammates to make informed decisionsA – Always say what you really mean and do what you sayL – Lead by showing the respect to others you expect from themWe strive to unite people through a shared love of ice sports, entertainment, and our hometown. We are #TealTogether. Our Commitment to Diversity, Inclusion & BelongingHere at Team Teal, we recognize and celebrate that individuals come with a wealth of experience and talent well beyond any list of required skills and qualifications – in fact, we believe diversity of backgrounds and skills, combined with passion, are the most important keys to meaningful innovation and excellence. equal opportunity employer. We accept our responsibility to make employment decisions without regard to race, religious creed, color, age, sex, sexual orientation, gender identity, gender expression, national origin, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veterans’ status, pregnancy, childbirth and related medical conditions, genetic information, or any other classification protected by applicable federal, state, and local laws and ordinances. Notice to Recruiters and AgenciesSSE recruits candidates directly, rather than through third-party recruiters or agencies. Under no circumstances will SSE pay a fee for candidates submitted or presented without a signed recruiting agreement in place between SSE and the recruiter or agency prior to the submittal; any submittal must be for requisition specifically and individually assigned in writing by SSE’s HR department. In the case of candidate(s) submitted or presented to SSE by a recruiter or agency without a signed agreement AND written assignment by SSE Human Resources, SSE explicitly reserves the right to pursue and hire those candidate(s) with no financial obligation to the recruiter or agency.