Senior Manager, Performance Marketing

ABOUT ELEVATE: Elevate is a full-service consulting firm that inspires high-performing organizations to find their limits and push past them. about you in the recruitment process. To learn more and see what we’ve been up to, follow Elevate on X, LinkedIn, and Instagram. POSITION SUMMARY - SENIOR MANAGER, PERFORMANCE MARKETINGElevate is seeking a Senior Manager, Performance Marketing to lead comprehensive marketing strategy and execution across multiple channels. The person in this role plays a vital role on the Elevate team supporting the One Times Square property. This role combines strategic leadership of biddable media with integrated marketing campaign management to drive brand awareness, customer engagement, and revenue growth for key client accounts. You'll oversee paid media strategy across search, social, and programmatic channels while managing full-funnel marketing campaigns that drive measurable business results. The ideal candidate will be a forward-thinking, results-driven leader who combines deep technical expertise in performance marketing with strategic vision. You'll be responsible for developing and executing integrated campaigns, managing and mentoring team members, and serving as a trusted advisor to clients. This role requires someone who can balance day-to-day tactical excellence with long-term strategic planning, effectively communicate complex strategies to stakeholders, and continuously identify opportunities to enhance performance and efficiency. This role is currently scoped at the Senior Manager level; however the final title may be calibrated up to Associate Director based on experience, qualifications and demonstrated impact. ResponsibilitiesStrategic Leadership & Campaign ManagementDevelop and lead overall customer acquisition marketing strategy, including digital, performance, and partnership marketingLead strategy development and execution across paid search (Google), paid social (Meta, TikTok), and programmatic channelsOversee planning, development, execution, and performance tracking of integrated marketing campaigns across paid media, social media, email, PR, influencer marketing, and activationsServe as subject matter expert for new business pitches, contributing to strategy development and communicating Elevate's capabilities to prospectsPerformance Marketing & OptimizationManage and optimize full-funnel campaigns to achieve aggressive growth targetsAnalyze campaign performance data to identify trends, opportunities, and optimizations across platformsDevelop and implement innovative testing frameworks to continuously improve media performanceImplement and troubleshoot tracking solutions including pixel implementation, UTM parameter strategies, and conversion trackingEstablish and track key marketing KPIs, providing regular reporting and performance insights to stakeholdersEmail Marketing & CRMDevelop and execute comprehensive email marketing strategies to drive customer acquisition, engagement, and retentionCreate segmented email campaigns aligned with customer lifecycle stages and behavioral triggersOptimize email performance through A/B testing of subject lines, content, design, and send timesManage email marketing calendar and ensure alignment with broader campaign objectivesMonitor deliverability, engagement metrics, and conversion rates to continuously improve email program performanceCollaborate with data and analytics teams to leverage customer insights for personalized email experiencesTeam Leadership & CollaborationManage and mentor a team of media specialists, fostering their growth and development while ensuring delivery of exceptional client workPartner with internal teams (data, creative, analytics, merchandising, product) to ensure campaigns are optimized for targeting, messaging, and performanceCollaborate with cross-functional teams to ensure media strategies align with broader marketing objectives and creative directionWork closely with analytics teams to develop measurement frameworks that accurately capture media impact and ROIClient & Stakeholder ManagementProactively manage client expectations and build trusted advisor relationshipsTranslate complex media data into clear, actionable insights for clients and internal stakeholdersCollaborate with sales, partnerships, operations, and creative teams to ensure alignment across all consumer touchpointsRepresent Elevate professionally in all client interactionsBudget & Resource ManagementManage marketing budget, vendor relationships, and contract negotiations, ensuring all spend is efficient and ROI-positiveOversee media planning and buying efforts, including paid search, social, display, and programmaticLeverage customer data and market insights to develop targeted acquisition campaigns with optimal resource allocationQUALIFICATIONS:The qualifications below represent the credentials necessary to perform the essential functions of this position. requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. qualifications, merit, and business need, without regard to race, color, religion, gender, sexual orientation, national origin, disability status, protected veteran status, genetic information, or any other characteristic protected by applicable law.