VP, Property Performance Marketing

ABOUT ELEVATE: Elevate is a full-service consulting firm that inspires high-performing organizations to find their limits and push past them. about you in the recruitment process. To learn more and see what we’ve been up to, follow Elevate on X, LinkedIn, and Instagram. POSITION SUMMARYElevate is seeking a Vice President of Property Performance Marketing to lead the development and execution of fan-facing campaigns and programs that drive ticket, hospitality, and experience sales across sports, entertainment and cultural events and properties. The Vice President will be responsible for carrying out a fully integrated revenue driven and customer acquisition focused campaigns, ensuring that all marketing activations and consumer touchpoints align with that vision. This requires strong operational discipline, revenue-driven strategy, creative collaboration, and a sharp eye for brand consistency. You'll oversee customer acquisition strategy via Elevate’s owned assets and partner assets included as part of an Experiences partnership or sponsorship with a property. In addition, you’ll lead paid media strategy across search, social, and programmatic channels - partnering with Elevate’s internal performance marketing agency to execute - while managing full-funnel marketing campaigns that drive measurable business results. The ideal candidate will be a forward-thinking, results-driven leader who combines deep technical expertise in performance marketing with strategic vision. You'll be responsible for developing and executing integrated campaigns, managing and mentoring team members, and serving as a trusted advisor to Elevate property partners. This role requires someone who can balance day-to-day tactical excellence with long-term strategic planning, effectively communicate complex strategies to stakeholders, and continuously identify opportunities to enhance performance and efficiency. ResponsibilitiesStrategic Leadership & Campaign ManagementDevelop and lead overall customer acquisition marketing strategy, including digital, performance, and partnership marketing, informed by customer research, competitive insights, and analyticsLead strategy development and execution across paid search (Google), paid social (Meta, TikTok), and programmatic channelsServe as subject matter expert for new business pitches, contributing to strategy development and communicating Elevate's capabilities to prospectsPerformance Marketing & OptimizationDrive e-commerce revenues while also leveraging web and social platforms to generate new customer and sales leadsManage and optimize full-funnel campaigns to achieve aggressive growth targetsDevelop and implement innovative testing frameworks to continuously improve media performanceEstablish and track key marketing KPIs, providing regular reporting and performance insights to stakeholdersEmail Marketing & CRMCollaborate with Elevate property partners to develop multi-channel approach & GTM strategies to generate 1st party data & grow Elevate CRM databaseDevelop and execute comprehensive email marketing strategies to drive customer acquisition, engagement, and retentionImplement processes for data flow automation to optimize lead scoring and routing for the sales and the CRM teams. Client & Stakeholder ManagementProactively manage client expectations and build trusted advisor relationshipsTranslate complex media data into clear, actionable insights for clients and internal stakeholdersCollaborate with sales, marketing, innovation, and property teams to ensure alignment across all consumer touchpointsBudget & Resource ManagementManage marketing budget, vendor relationships, and contract negotiations, ensuring all spend is efficient and ROI-positiveOversee media planning and buying efforts, including paid search, social, display, and programmaticLeverage customer data and market insights to develop targeted acquisition campaigns with optimal resource allocationQUALIFICATIONS:The qualifications below represent the credentials necessary to perform the essential functions of this position. requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. This position is open to all qualified candidates. qualifications, merit, and business need, without regard to race, color, religion, gender, sexual orientation, national origin, disability status, protected veteran status, genetic information, or any other characteristic protected by applicable law.