SPIRE Digital Marketing Specialist

Job Title: Digital Marketing Specialist (HubSpot & Full-Funnel Optimization)Department: Marketing – Content & MediaLocation: SPIRE Academy –Geneva, OhioFull-Time, On-SiteAbout SPIRE Academy:SPIRE Academy is an accredited private boarding school serving grades 9 through 12 and post-graduate students from across the United States and more than 38 countries. education, and competition campuses in the world. With more than 800,000 square feet of indoor space and hundreds of acres of outdoor facilities, SPIRE is built to host elite training, national and international competitions, camps, and academic programming year-round. Position Overview:SPIRE Academy is seeking a strategic, data-driven Digital Marketing Specialist to manage, optimize, and scale our digital marketing ecosystem. This role is accountable for the performance of SPIRE’s marketing automation, email marketing, lead journeys, and data integrations—driving measurable results across the full funnel. This is a hands-on individual contributor role with end-to-end ownership of digital performance. The Specialist will execute strategy in close collaboration with the wider Marketing team and contribute to overall strategy while partnering closely with admissions, athletics, camps, events, community and other SPIRE teams. The role supports multiple business verticals—including Academy enrollment, Athletics,Camps, Events, and Community programming—prioritizing initiatives based on business impact, seasonality, and organizational goals. A strong understanding of how to use AI tools to enhance efficiency, improve output quality, and scale execution is expected. Key Responsibilities:● Own and manage SPIRE’s HubSpot marketing system, including segmentation,automation, lead scoring, landing pages, and email workflows● Build and optimize email campaigns that serve multiple business lines andaudiences● Monitor and improve lead journeys from first interaction through to enrollment,registration, or conversion● Partner with admissions, coaching staff, and program leaders to supportrecruitment goals through targeted campaigns● Analyze campaign and channel performance; share actionable insights acrossthe marketing team● Own technical marketing integrations across systems (forms, ad platforms,HubSpot, etc.g Qualifications:● Bachelor’s degree in marketing, communications, business, or a related field● 3–5 years of experience managing digital marketing and automation systems,ideally in sports, education, or multi-audience organizations● HubSpot, Shopify and Google Marketing Suite proficiency required (certificationsa plus)● Demonstrated experience managing multi-touch digital campaigns from setupthrough reporting● Strong understanding of full-funnel marketing, user journeys, and leadconversion best practices● Hands-on experience with Google Analytics, Google Ads, Meta Ads, andfoundational SEO, AISO/AEO, SEM concepts● Familiarity with website landing page strategy and testing frameworks● Experience working across departments and coordinating with diversestakeholders● Proactive mindset with a bias toward action, problem-solving, and iterativeimprovement● Comfortable using AI tools to accelerate work — with a clear perspective onwhen to rely on automation and when to lead with human insight● Bonus: experience with tools like Airtable, ClickUp, Monday or other workflowplatforms