Product Marketing Manager — North America

Department: Marketing / Product MarketingLocation: New York, NY (Manhattan HQ)Type: Full-TimeReports to: Senior Brand Marketing ManagerWHO WE AREVenum is the #1 combat sports brand in the world, trusted by elite athletes and worn across the UFC, boxing, MMA, Muay Thai, BJJ, and training communities worldwide. Our products are built for performance, authenticity, and athletes who live the fight game. As Venum continues to expand its North American headquarters in New York, we are building a high-performance marketing organization to support product growth across Combat Sports, Boxing, Team Sports, Football, and future performance categories. Product launches, storytelling, and clear positioning are critical to our success. The Product Marketing Manager will ensure every product we bring to market is supported by strong messaging, coordinated launches, and impactful marketing across all channels. WHO WE ARE LOOKING FORWe are hiring a Product Marketing Manager to lead the go-to-market strategy for Venum products in North America. This role will sit at the intersection of product, marketing, and e-commerce, ensuring that new product launches are executed with clear positioning, strong storytelling, and alignment across digital, retail, and athlete channels. The ideal candidate combines commercial thinking, strong product storytelling skills, and disciplined launch execution. You understand how to translate product innovation into compelling marketing narratives that resonate with athletes and consumers. WHAT YOU’LL WORK ONProduct Launch StrategyLead the development and execution of go-to-market strategies for new product launches across North America. Partner with the global product team to translate product innovation into clear marketing messaging. Coordinate launch timelines and ensure alignment across marketing, e-commerce, and sales teams. Ensure product launches are supported by strong campaign assets, product storytelling, and clear positioning. Product Positioning & MessagingDevelop compelling product narratives that communicate the performance, technology, and authenticity of Venum products. Define messaging frameworks for product categories including:Combat Sports equipment Boxing gearPerformance apparelTeam sports productsEnsure messaging remains consistent across digital platforms, retail partners, and marketing campaigns. Cross-Channel Launch ExecutionWork closely with the E-Commerce team to ensure product launches are properly merchandised on Venum.com. Support launch visibility across key retail partners. Collaborate with the Digital Marketing team to align campaigns and promotional strategies with product launches. Ensure product storytelling is integrated across:Social media Website contentAthlete activationsCampaign materialsMarket Insights & Competitive AnalysisMonitor competitor activity and product trends within combat sports, performance apparel, and sports equipment categories. Analyze customer feedback, product performance, and market data to inform marketing strategies. Provide insights that help refine product positioning and messaging. Product Content & StorytellingPartner with creative teams to develop product-focused content including:product pagescampaign visualslaunch videosathlete contentEnsure that product benefits, innovation, and authenticity are clearly communicated to the consumer. WHO YOU’LL WORK WITHSenior Brand Marketing ManagerE-Commerce Director North AmericaDigital Marketing ManagerProduct Design and Category teamsCreative and Content teamsGlobal Marketing and Product teamsSales and retail partner teamsWHAT YOU BRING4–6+ years of experience in product marketing, brand marketing, or licensed products marketing. Experience working with sports brands, apparel, performance gear, or consumer products preferred. Strong understanding of product launches, messaging development, and go-to-market strategies. Experience collaborating with product teams, marketing teams, and e-commerce teams. Strong storytelling and communication skills. Ability to manage multiple projects and deadlines in a fast-paced environment. Analytical mindset with the ability to translate product insights into marketing strategy. WHAT SUCCESS LOOKS LIKEProduct launches are executed smoothly and generate strong consumer engagement. Product messaging is clear, consistent, and aligned with the Venum brand identity. Product storytelling strengthens the brand’s credibility in combat sports and performance categories. Marketing initiatives help drive product visibility and commercial success across channels. WHY VENUMWork for the #1 combat sports brand in the worldBe part of building Venum’s North American headquarters in New YorkWork closely with product designers, athletes, and marketing leadersContribute directly to the launch and growth of new performance product categoriesCOMPENSATION & BENEFITSThis role will be compensated with a good-faith pay range of $115,000–$140,000. qualifications, relevant experience, education, certifications or professional licenses, and overall performance throughout the interview process. This role may offer the following benefits: medical, vision, and dental insurance, life insurance, disability insurance and a 401(k)-matching program. This role may also be eligible for an annual performance-based bonus award. This role includes paid personal time off and 14 paid company holidays. Venum offers paid sick time in accordance with all applicable state and federal laws. The Company is an equal opportunity employer. responsibilities, or reporting relationships, and may be updated from time to time to reflect changes in the role or the needs of the business.