Digital Marketing Manager

ASA Entertainment has been a leader in action sports event and content production since 1994. Our company develops, manages and executes over 300 event days and television programs annually in skateboarding, BMX, snowboarding, surfing, freestyle motocross and music. These events range from large-scale nationally televised festivals to smaller grassroots contests, exhibitions and mobile tours. We are currently seeking a Digital Marketing Manager to create, direct and implement the company’s social, web, mobile, digital, editorial and content plans. The job encompasses content development, strategic planning, tactical execution, social listening and consumer engagement, from both a B-to-B and B-to-C perspective. The position is responsible for utilizing the company's assets to form a cohesive, impactful plan that delivers on a variety of objectives. The focus will be in developing and implementing marketing strategies for the company’s Super Girl Series, three festival-style events created to empower and uplift women in a variety of industries, and the No Hate Tour, our national bullying prevention initiative produced at 250+ high schools in 50+ markets annually. The individual in this position must possess excellent leadership, communication and follow-up skills as well as the ability to create content, strategically execute its distribution and analyze the results. The ideal candidate is a passionate, proactive, creative, highly organized, hard-working, detail-oriented self-starter with a minimum of 5 years of work history in digital and social media marketing / communications. The position is based in Indialantic, FL (two blocks from the ocean) and reports directly to senior management. Responsibilities will include:Develop an overall ASA brand strategyDevelop and implement a social media strategy with specific goals and tracking process to increase followers and engagementExecute social ad campaigns for ASA’s eventsCreate / edit effective video content for social and webManage the company’s web sites and their contentDevelop and implement an email marketing strategyIdentify and establish partnerships for digital content distributionResearch, identify, secure and manage third-party agencies and media partnersOversee the execution of the company’s content distribution strategyAnalyze, create and execute effective and efficient B2C marketing and media buying strategies for the company’s eventsBuild and manage an effective AI strategy that allows cutting-edge use of AI technologyOversee the company’s public relations effortsDevelop guidelines and standards to ensure consistency of message and look across the company’s various distribution platforms. benefits package. experience is required.