Digital Marketing Specialist

The 3-time WNBA Champion Los Angeles Sparks are seeking a Digital Marketing Specialist to support the organization’s digital strategy across email/CRM, website management, paid media, analytics, and fan engagement initiatives. This role plays a key part in elevating the Sparks’ digital presence and driving revenue across ticketing, merchandise, community programs, and organizational initiatives. The position works closely with Sales, Partnerships, Community, and Marketing & Communications to ensure cohesive digital execution aligned with the Sparks’ brand. This position reports to the Director, Integrated Marketing & Content. PRINCIPAL DUTIES AND RESPONSIBILITIES: Email & CRM MarketingBuild, schedule, write, and deploy email campaigns and automated journeys supporting ticket sales, membership, game promotions, community initiatives, and management and creation of Sparks newslettersManage CRM segmentation, list management, and database upkeep to ensure accurate targeting and strong deliverabilityMonitor campaign performance and share insights to improve engagement, personalization, and conversionSupport survey creation, distribution, and reporting; drive data collection efforts for fan feedback and Sparks database healthWebsite ManagementManage day-to-day updates to the Sparks' website, ensuring accurate, timely, and compelling content to reflect organizational prioritiesCollaborate with internal departments to update, optimize, and maintain web pages Coordinate with the league’s digital team to ensure compliance with WNBA standards and best practices in working with staying ahead of trendsTrack website analytics and recommend improvements to content structure, navigation, and user experiencePaid Digital Media & Advertising SupportPlace, traffic, and monitor paid advertising campaigns including social media campaigns across Meta, Google, YouTube, and other digital channelsCoordinate creative asset needs with internal content and design teamsTracks spend, pacing, and performance metrics to support campaign optimizationWork with advertisers to traffic assets; manage broadcast marketing assets and ensure timely delivery of ticket sales and marketing messagingDigital Analytics & ReportingCompile monthly and campaign-based performance reports across email, websites, paid media, and fan engagement platformsAnalyze results and identify opportunities for improved targeting, messaging, and performanceSupport measurement of integrated campaigns, theme nights, and partner activationsCross-Functional Marketing SupportSupport Integrated Marketing with digital deliverables for season launches, theme nights, community events, jersey releases, and WNBA initiativesWork closely with Partnerships to schedule and track digital partner obligations across email, web, and paid mediaCollaborate with Community Relations and Game Entertainment department to promote Sparks programs and community-facing contentSupport organizational initiatives and other duties as assignedGeneral Digital OperationsMaintain organized digital content calendars aligned with Sparks marketing prioritiesAssist with operational needs related to CMS, CRM/email platforms, and digital marketing technology toolsStay informed on digital trends, WNBA updates, platform changes, and fan engagement best practices to introduce ideas for Sparks digital strategyKNOWLEDGE, SKILLS AND ABILITIES:Experience in digital marketing, email/CRM, paid media, or website managementAbility to compose marketing copy for newsletters, reads, and in-game assets clearly and conciselyFamiliarity with Salesforce Marketing Cloud, Google Analytics, website CMS tools, and digital advertising platformsFamiliarity with AXS and other ticketing platformsStrong attention to detail, proactive mindset, organizational skills, and ability to manage multiple projects in a fast-paced environmentStrong written and verbal communication skillsMINIMUM REQUIREMENTS:Bachelor’s degree from an accredited college/university in Marketing, Business Communications, PR preferred or related field 2–5+ years of experience in digital marketing, email/CRM, paid media, or website managementPREFERRED:Passion for women’s sports, basketball, and community engagementExperience within sports/entertainment digital ecosystems or familiarity with WNBA/NBA platforms preferredSports team or league experience preferredStrong familiarity with Los Angeles market WORKING CONDITIONS:Ability to work flexible hours, including evenings, weekends, and holidays as requiredAvailable to work on-site for Sparks home games and events, including late hours and non-standard business times. Must be willing to relocate to Los Angeles, CA. Compensation commensurate with experience; minimum starting salary $70,000This job description in no way states or implies that these are the only duties to be performed by the employee in this position. duties necessary for the effective operation of the department. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform critical job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.