Marketing Associate (View Boston)

In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen. LEGENDS GLOBALLegends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events and venues. The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. experience and deeply researched sales and planning methodologies give us an edge. Legends currently operates 10+ attractions around the globe. We bring together some of the brightest experiential and attraction masterminds around the globe to ensure each brilliant idea is regionally relevant and destined to dazzle, delight and drive a steady stream of diverse visitors. Custom narratives to guide the journey, delivered to deeply engage distinct visitor groupsBold and dramatic design to push the envelope on the physical space and inspire awe and wonderRe-imagined dining experiences to delight local foodiesLeading-edge technology and innovation to drive interactivity and create fully immersive experiencesLegends manages all operations across ticketing, special events, sponsorship food and beverage and retail for Attractions partners. VIEW BOSTONView Boston, which encompasses the top three floors of the Prudential Tower, will feature immersive experiential exhibits and a bistro on the 50th floor, an indoor/outdoor cocktail lounge with a 360-degree outdoor viewing deck on the 51st floor, and a double high (24-foot) indoor viewing space on the 52nd floor. skills to ensure smooth execution across all internal departments. ESSENTIAL FUNCTIONSLocal Programming: Develop and execute program concepts that drive repeat local visitation throughout the year. Marketing Event Coordination: Plan and execute promotional events and campaigns to increase awareness and attendance. experience. Partnerships and Collaborations: Establish and maintain partnerships with local businesses, tourism organizations, and relevant stakeholders to enhance the observatory’s visibility and attract a diverse audience. Email Marketing: Develop and deploy email marketing campaigns for various audience segments supporting attraction initiatives & report campaign analytics to team. Content Creation: Develop engaging marketing content across various channels, including social media, websites, and promotional materials, to effectively communicate View Boston’s programs and promotions. Website & Online Listing Management: Maintain accuracy of attraction information, promotions, ticket packages and department updates on the View Boston website and routinely monitor and update all online listings. Social Media: Collaborate with agencies and vendors to develop engaging content across all social media channels that align with brand guidelines. Brand Consistency: Ensure consistent branding across all marketing materials, maintaining a cohesive and recognizable image for View Boston. Market Research: Conduct market research to identify trends, competitor activities, and opportunities for improvement, providing valuable insights to shape marketing strategies. Campaign Analysis: Monitor and analyze the performance of marketing campaigns, using key performance indicators (KPI’s) to assess effectiveness and make data-driven recommendations for optimization. Collaboration with Internal Teams: Work closely with internal View Boston team, such as sales, operations, food & beverage, and IT to align marketing efforts with overall business goals and ensure a unified approach. Communication Skills: Demonstrate strong written and verbal communication skills, both internally and externally, to convey View Boston’s value proposition and maintain positive relationships with stakeholders. Adaptability: Stay informed about industry trends, changes in consumer behavior, emerging technologies, adapting marketing strategies accordingly to stay competitive in the market. Perform other duties as assigned by management. QUALIFICATIONSTo perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. requirements listed below are representative of the knowledge, skill, and/or ability required. Bachelor’s degree in marketing, communications, business, or a related field is preferred. qualifications. experience in marketing, advertising, or a related field preferred. A foundational understanding of marketing principles is crucial. Experience in the hospitality, tourism, live entertainment, sports industry, or other ticket selling industries. Proficiency in digital marketing tools and platforms, including social media management, email marketing, content creation, and a basic knowledge of SEO. Strong creative skills to conceptualize and develop engaging marketing content, campaigns, and promotional materials that effectively capture the target audience’s attention. Excellent written and verbal communication skills are necessary for creating compelling marketing messages, collaborating with internal teams, and interacting with external stakeholders. Ability to manage multiple tasks simultaneously, prioritize deadlines, and coordinate various aspects of marketing campaigns and events. A good grasp of data analysis to measure campaign performance, interpret metrics, and make a data-driven decisions to optimize marketing strategies. Ability to collaborate with cross-functional teams, including sales, operations, food & beverage, IT, and external partners. Precision in managing branding consistency, reviewing marketing materials, and ensuring accuracy in all communications to maintain a professional image. COMPENSATIONCompetitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan. WORKING CONDITIONSLocation: On Site (View Boston - Boston, MA)PHYSICAL DEMANDSThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. NOTE:The essential responsibilities of this position are described below the above headings. duties to be performed by the employee occupying this position. Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.